12 Most Plausible Review And Rating Platforms For Customer Feedback

In this digital world, no one decides without checking on the internet what to buy. Because online customers want to make sure that they can trust your business before making any online buying. This makes online customer reviews essential and impactful for both customers and businesses. This is the reason the best Review And Rating Platforms have influential traffic.

When you embed Google reviews into your website it not only helps customers to make their buying decisions but also helps businesses to know their online presence in the market. Reviews are used as a marketing tool by many businesses to convert their prospective customers into customers. Follow this blog till last and learn more about some of the best customer Review And Rating Platforms in 2023.

What Do You Understand By A Review Platform?

An application or a website where customers can leave feedback about services or products of a business is said to be a customer review platform. Including both positive and negative factors, these platforms enable customers to offer feedback about their experiences. To make informed decisions, other customers can use this information, whether they should opt for a particular product, service, or business.

Different industries can be covered easily in online review platforms like hotels, service providers, restaurants, retail stores, and much more. For users, looking for honest and unbiased feedback, review platforms offer a valuable resource about a business or service. The reviews help businesses to attract customers but it is equally important to know where to add Google reviews on your website.

Most Popular Review And Rating Platforms:

Let’s take a look at the below listed some of the most popular online Review And Rating Platforms.

1. Google Reviews

This is a free tool that helps businesses to manage their online presence and to support their SEO. Google Reviews are included in Google search results making them highly visible to their prospective customers. On Google, you must have a verified business account and your business can be reviewed quickly depending on product or service, location, contact information, etc.

Google Reviews platform is considered one of the most trusted because Google is the most trusted search engine in the world. This is the main reason many brands and businesses embed Google reviews on their website to make them credible and trustworthy.

2. Facebook Ratings And Reviews

Facebook Reviews are now known as Facebook Recommendations. FB can work wonders as a review platform and it is much more than a place to chat with friends or scroll videos. In the world, Facebook is the largest social media platform with more than 2.7 billion monthly active visitors. Facebook reviews will give your business a boost because it holds 19% of all customers.

Facebook reviews provide the option where customers can write whether they want to recommend it or not. For your business, having a Facebook page will provide you with the maximum number of options. To win the trust of the consumers brands started displaying Facebook reviews on their websites.

3. Airbnb Reviews

Air Bed and Breakfast popularly known as Airbnb. If you are an owner of accommodation or you have a hospitality business and looking for how to win your customer’s trust, then Airbnb reviews are for you. You have to list your business on Airbnb and your customers can write about their experiences at your place or you can also write about your guests. To build trust among your customers, you can display Airbnb reviews on your business website.

4. Yelp Reviews

One of the most important customer review platforms is Yelp Reviews and it is used by millions. To search local businesses and read reviews from other customers, Yelp reviews is a great place for customers. Yelp mainly focused on restaurants before branching out into almost every other industry and building a good reputation.

Customers can leave reviews, upload photos, and provide ratings on Yelp. Yelp doesn’t allow to edit reviews but as a business, you can respond to reviews. Yelp helps small businesses on how to take control of their customer reviews. Businesses usually showcase their customer’s Airbnb reviews on their websites.

5. Trustpilot Reviews

Another very popular review platform used to develop trust among customers is Trustpilot. With Trustpilot, business owners can easily send email invites to customers asking for reviews after buying a product or service. In the progress of their studies, business owners can check always and then the reviews are sent to search engines like Bing and Google.

6. TripAdvisor

The travel sector is where businesses receive a high number of customer reviews. Easily embed Tripadvisor reviews from hotels, restaurants, and travel-related businesses, TripAdvisor was used for travel but now it includes reviews for coffee shops, spas, and cafes too. The customers who are making their plans for vacations, TripAdvisor is one of the best tools for them. Because it offers detailed information reviews on local activities, adventures, accommodations, etc.

7. G2 Reviews

G2 Reviews is a favorite customer review platform among SaaS (Software as a Service) brands. Presence on G2 is mandatory if you have a business of software service. With huge traffic, G2 is a highly engaging platform. G2 reviews have more than 4 million monthly visitors and it also collected more than 1,000,000 reviews for different products as a leading B2B software review platform. To get a better understanding of what consumers are looking for, businesses can check the reviews of their competitors.

8. TrustRadius

TrustRadius is similar to the G2 review platform, it mostly focuses on software companies and B2B businesses. For collecting feedback and understanding the customer’s issues, TrustRadius is a good tool for this. TrustRadius is one of the most trusted online customer review platforms because it doesn’t offer a sponsored option. It also offers in-depth reviews for the readers with an average of more than 400 words on each review helping them know the product better.

9. Capterra Reviews

Capterra is another review platform on the list of favorites among SaaS companies. Nearly a million reviews are available on the Capterra with an active and engaged community. There are more than 7oo different categories available on the Capterra to help users and they can easily search for software type, software based on industry, and a particular product. Using Capterra’s ‘compare to’ feature, users can easily compare side by side up to four businesses.

10. Angie’s List

Angie’s List was originally started as a review platform for small businesses later it converted into a high-end reputable site. It is a paid platform that enables customers to search and review local businesses. Angie’s List has divided reviews into categories and then they are given A to F ratings. For your business, you can easily set up a business page but they also offer two different paid plans.

11. Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a non-profit customer advocacy group, which means they permit customers to read reviews of businesses and file complaints. This review platform is one of the best for customers who look to research a business before they make any purchasing decision. BBB is also a paid platform that will charge businesses to join the platform.

12. GlassDoor

The workplace review platform, GlassDoor is for reviews of companies and their management, as well as their job listings and salaries. GlassDoor has reviews of more than 540,000 businesses which gives job applicants a better insight about a company before they take up the job offer. From the employment process to everyday working life, employees can rate a business on GlassDoor.

Advantages Of Customer Review And Rating Platforms:

If you’re wondering what are the benefits of customer reviews for your business, then below are some points that you must read.

1. Improved Click-Through Rate

If you have glowing reviews about your business not only do you rank higher on result pages but you will also get an improved click-through rate. If you add star ratings on your website, then Google will display them on the results page and these stars are known as Google Seller Ratings and this will impact your CTR.

2. Increased Search Ranking

On search engines like Google, customer reviews will help your business or brand to get higher rankings. Google will trust your business more when you have an ample amount of reviews and it will help your business to fetch more customers. The reviews by customers will contribute more than 15% of the ranking factor of the website as per the reports by Moz.

3. Influence Buying Decision

Customer reviews also influence the purchasing decisions of the customers. Customer reviews build trust among other customers toward your business and it will promote confidence in them, so they will decide to buy some products or services from your business.

Ending Note

Now you have the idea that customer Review And Rating Platforms are essential for every business as they increase brand awareness, online visibility, and customer trust. There are several review platforms available from general websites like Google and Yelp to industry-specific specific like Airbnb and G2 reviews. To attract more customers, for every business, it is essential to update the review and rating platforms can be more engaged with the customers.