How Custom Printed Brochures Are A Useful Tool For Marketing?

What should you put in a brochure?

Custom printed brochures are strong marketing tools that can grab people’s attention and get your brand’s message across. These printed pieces can be used in a lot of different ways. They mix eye-catching images, interesting text, and smart design to make a powerful marketing package. 

What should you put in a brochure?

You should make sure that the material of custom printed boxes fits with your marketing goals. It usually has an interesting cover, an overview of the business or brand, details about the product or service, benefits, customer testimonials, contact information, and a compelling call-to-action (CTA) to get people interested in learning more.

1. What is a Brochure Printed?

Custom Printed Boxes are a piece of advertising that tells people about your business, goods, services, or upcoming events. Usually, it is made of folded paper, which gives it multiple areas for presenting information in an organized way. These custom brochures are unique and powerful because they are made to fit your marketing goals and company identity.

2. The Power of Being Unique

Custom brochures are all about making them fit your needs. You can make it your own in every way, from the size, shape, and fold to the colors, styles, and pictures you use. This level of customization lets you match the look of the brochure to the look of your brand, so that all of your marketing products look the same.

3. Flexibility in how it can be used

Custom brochures are useful business tools. They can be used for many different things, such as:

  • Getting people interested in your work
  • Putting goods and services on display
  • Describe the traits and benefits
  • announcing sales or special offers
  • Putting on display case studies or stories of success
  • giving information and plans about events
  • Distributing information at trade shows and gatherings
  • Helping mail-based projects

4. Interesting design and content

For a custom-printed brochure to work, it needs to have interesting content and style. Combining short, powerful text with eye-catching graphics and images will grab and keep the attention of readers. Show off what makes your products or services special and give clear calls to action to get people to take the next steps you want them to take.

5. How to Fold the Paper

The way your leaflet is folded can have a big effect on how the information is presented. Some common ways to fold are:

Folding the custom brochures in half to make four parts (front and back) is called bi-folding.

  • Tri-fold: The brochure is folded into three parts, making six panels (front and back).
  • When both sides are folded in, they meet in the middle, revealing a center panel.
  • Z-Fold: Folding the leaflet into a “Z” shape to show several panels one after the other.
  • Accordion Fold: Folding the brochure in a zigzag design, which gives the content a lot of room to breathe.
  • Choose the fold that works best for the amount of information you want to share and the way you want it to move.

6. Getting the most out of a brand

Brochure designs that are made just for you are an extension of your brand. Use the same colors, fonts, and other branding aspects to help people remember your brand. Putting your logo in a visible place will help people remember and recognize your business.

What sizes can be chosen for brochures that are made on demand?

Standard sizes for business brochures include letter-size (8.5″ x 11″), A4 (210mm x 297mm), and trifold (8.5″ x 11″ folded into 3.67″ x 8.5″). Custom sizes can also be made to fit your needs and the needs of your design.

Can you put pictures in your custom-printed brochure?

Adding pictures and graphics to your brochure design is a must if you want to make it look better and get people interested. High-quality pictures and well-made drawings can help get the message across and make the brochure look better.

What is a brochure template ?

A brochure template is a pre-designed layout or framework that serves as a starting point for creating a brochure. It contains placeholders for text, images, and other design elements, making it easier for users to add their content and customize the design according to their specific needs.

Brochure templates come in various formats, such as Adobe InDesign, Microsoft Word, Microsoft Publisher, Adobe Illustrator, or other graphic design software. They are available in different sizes and folding styles, like bi-fold, tri-fold, gatefold, z-fold, or accordion fold, to accommodate various brochure types.

Using a brochure template can save time and effort, especially for individuals or businesses that may not have advanced graphic design skills. Templates provide a professionally designed starting point, ensuring that the final brochure looks polished and visually appealing. Users can easily replace placeholder text and images with their own content, adjust colors and fonts, and add branding elements to create a customized and cohesive brochure that suits their specific marketing or informational goals. More

Brochure templates are commonly used for creating marketing brochures, product catalogs, event programs, travel brochures, company profiles, and more. They are readily available from various sources, including online template marketplaces, graphic design software providers, and print service providers. However, it’s essential to choose a template from a reliable source to ensure that it is well-designed, properly formatted, and easy to customize.

How can one  change the look of a brochure?

You can change a brochure’s size, type of paper, folding style, colors, fonts, and pictures, among other things. You can also change the material to fit your business goals and the people you want to reach.

What is the best folding style for a brochure?

The best way to fold a brochure relies on how much information you need to show and what message you want to send in general. Each style of brochure design has its own benefits, and picking the right one can make the brochure easier to read and look better. Here are some popular ways to fold things and what they look like:

Bi-Fold (Half-Fold):

  • When you fold the brochure in half, you get two pieces (front and back) that are the same size.
  • Ideal for material that is short and to the point or when you want to show off a captivating cover page.
  • Fits one-page handouts or brochures with little information.
  • Tri-Fold (Letter Fold): The booklet is folded into three equal parts and then folded again, making six panels (front and back).
  • Gives you a lot of room to organize your material, so you can present information in a way that makes sense.
  • Popular for multi-section brochures, product listings, and step-by-step guides.
  • When both sides are folded in, they meet in the middle, revealing a panel in the middle.
  • Makes an opening that is both impressive and elegant, which makes it perfect for showing off special goods or events.
  • Useful for handouts that want to open up to show an interesting picture or message.


  • Folding the leaflet into a “Z” shape to show panels one after the other.
  • Gives the material a unique visual flow that leads the reader through it in a structured way.
  • This is a great way to show knowledge in a step-by-step or chronological order.
  • Accordion Fold: Folding the brochure in a zigzag design to make several panels with folds that alternate.
  • Offers a creative and interesting format that can be used to tell stories, show timelines, or show off different types of material.
  • It can be used to make unique designs and stands out from other folding styles.
  • In the end, the best style of folding will depend on your content and design goals. If you have a lot to say, you might want to use a tri-fold instead. On the other hand, a gatefold could be a great choice if you want to make the beginning of your book something that people will remember. Think about the purpose of the brochure design, how easy it is to read, and how it looks generally to figure out the best way to fold it so that it fits with your marketing goals and effectively engages your target audience.

Can brochures be written on both sides?

Brochure designs that are made just for you are usually written on both sides. Using both sides of the brochure makes the most of the room available for text, images, and branding.

Business brochures that are made just for you are useful marketing tools that can show off your business and what it has to offer. Brochures can leave a lasting impact on your target audience and get them interested in your brand if they are well-designed and have interesting content.


In a nutshell,Business brochures are a useful marketing tool that can be used in many ways. Moreover,with a personalized design, interesting content, and smart distribution, they can raise the visibility of your brand, get your audience interested, and lead to important interactions. Use the power of custom-printed brochures to tell people about your brand and make an impact that will last.

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